The AI revolution, buying experiences, and shaping expectations.
The AI revolution, buying experiences, and shaping expectations.
This newsletter has become a written documentation of my shower thoughts
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Let’s say we are currently living through an AI revolution that future textbooks will consider as significant as the industrial revolution. In the same way that industrial automation (robots) exponentially grew physical production capability, AI is at an inflection point that enables us to ship software at a mind-boggling pace. I don’t know about you, but technology already seemed to be moving pretty damn quick (mobile! cloud! remote! crypto! AI!), even if it was “handmade” up to this point.
What happens next? The cost of creating software decreases even more and the speed at which we can launch software becomes days/weeks instead of months. Distribution becomes harder, as optionality for the consumer multiplies. Certain offerings become commoditized. The buying experience changes (think about flipping through 100 different TVs listed on Amazon, but instead of a TV you are buying a CRM).
I thought about this while advising a few startups on the *right* data stack they should build. The options are pretty endless. For example, for anyone that uses a product analytics tool, how did you choose between Mixpanel, Amplitude, PostHog, June, Heap, or any of the others on the market? What happens when we go from 5 almost interchangeable players with feature parity to 50? To wrap our own heads around this, Andrew and I sat down and started writing up the (current) differences based on features, price, integrations, discounts, and integrations. Excited to share it with you all soon. Stay tuned.
Happy weekend,
Raman at Rhetoric
📚 What’s made me a better storyteller this week
