Initial Beta Feedback & Looking Ahead!

Summarizing learnings from the past two months and providing a peak into our summer roadmap


  • Try out Rhetoric! You can now start using Rhetoric with a free trial at

  • We’ve collected quite a bit of user feedback that we synthesized into four focus areas: (1) quality, (2) value, (3) privacy, and (4) ease of use. 

  • We are starting to explore new speech-to-text options and implemented quite a bit of user feedback into the dashboard design (and added sound!) - check out the screenshots below. 

  • We’ll be more active on the blog moving forward!

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⏪ Looking back

In the past couple of months we...

  • launched a private beta and collected some great user feedback that helped define our future roadmap (more on this below)

  • iterated on design and engineering, including adding live visual graphs to track words per minute and speaker share in addition to (optional) sound alerts when speaking too fast or using specific filler words. 

  • placed 2nd in the B2C track at Northwestern’s VentureCat pitch competition

  • welcomed our new summer marketing intern, Aaron Boorstein, who will be running social media and leading our content strategy.

Live visual metrics:

🧭 Initial Feedback

We synthesized the feedback from the initial beta period into three focus areas:

[a] Quality

We are pushing the limits of our free speech-to-text API and starting to experience lag towards the end of a long meeting. Therefore, we’re launching an experiment to test a few different speech-to-text APIs to evaluate performance across accuracy, speed, ease of use, and price. 

[b] Value

We are aiming to uplevel Rhetoric’s insights, erring on the side of simple, impactful notifications that provide users with real-time adjustment recommendations (as opposed to just reporting). Additionally, we believe building around audio is an exciting opportunity to deliver more value to users. Integrating the audio of the meeting will open a variety of potential features - everything from capturing the transcription of the entire meeting, offering tone analysis (prevent monotone speech, upspeak, etc.), and automated meeting notes. 

[c] Ease of Use

Finally, while working with a web-based product allows for faster testing and iteration, Rhetoric will be inherently less integrated into its companion applications (e.g., Zoom) as the user will need to manually launch the app each meeting. There is quite a bit we can build to increase usage via calendar integration, meeting tags, and performance summary automation. 

⏩ Looking ahead

This week, we’re kicking off the Jumpstart accelerator program at The Garage and starting to launch a variety of exciting growth initiatives to build out our user base. 

If you haven’t tried out the product yet, we now have a 7-day free trial that you can access at We’d love your feedback!

More to come on this blog!