Hot take: vision statements are just corporate manifesting
And an argument for why we should each spend time this weekend writing down our own.
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If you’ve been connected to the internet at all over the last month or so, you’ve probably been inundated with people trying to sell you a better version of yourself. ‘Tis the season for all of that. However exhausting, though, there’s absolutely some value in thinking of the new year as a reset for both ourselves and our businesses.
It’s funny that the concept of manifesting—just naming the thing we want—can feel a little frivolous, when really corporations have been doing it for years in the form of a vision statement. I’d argue that we should each have a personal vision statement, too.
Vision statements are different than mission statements in that they don’t detail the “how”; they simply state what we wish to be in the future. This is great news for those of us who don’t have a clear roadmap for the year yet. If you’re feeling overwhelmed with figuring out the “how,” a vision statement is exactly where you should start.
Crafting a vision statement—both for yourself and for a business—is surprisingly simple. You just plainly state the world you want to create. My favorite examples are TED’s (“Spread ideas”) and Whole Foods’ (“To nourish people and the planet”).
The idea is that even if you don’t yet know how you’ll get there, naming your vision creates a subconscious roadmap for yourself and your team. Decisions become easier to make and priorities become more clear.
No matter how you choose to do it, I hope you all have a chance to tap into some blue sky, creative thinking this weekend as we all prepare ourselves for a new year.
Raman at Rhetoric
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